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Market research can establish beyond the shadow of a doubt
that the egg is a sad and sorry product and that it obvious-
ly will not continue to sell. Because after all, eggs won't
stand up for themselves, they roll too easily, are too
easily broken, require special packaging, look alike, are
difficult to open, won't stack on the shelf. 

   Robert Pliskin

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Quotation generated on: Friday, 2/3/2012 at 12:10:35 PM.

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