There are millions of quotations. Some are very good; most are mundane. Here are three quotes, along with a couple of comments, that tell you what we look for when selecting quotations for our E-Mail lists.
That writer does the most, who gives his reader the most knowledge, and takes from him the least time. Colton (1780-1832)
Keep track of a list's batting average. Its ratio of hits to misses; quotations you like to quotations you don't like.
Whatever we well understand we express clearly, and words flow with ease. Nicholas Boileau (1636-1711)
If you don't understand a quote, the author probably didn't express himself clearly. It's the editor's job to screen out quotations that are blurry or lack clarity.
If you be pungent, be brief; for it is with words as with sunbeams - the more they are condensed the deeper they burn. Robert Southey (1774-1843)
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